KEROKOO x Melle: Unveiling “La Belle Vie” Collection

This November, KEROKOO proudly introduces its newest collection in collaboration with Micheline Cheeryl, better known as @mellexmichelle, a renowned fashion, beauty, and travel content creator. The collection, aptly named La Belle Vie—French for “the beautiful life”—captures the essence of elegance, luxury, and carefree summer days.

The La Belle Vie collection features eight stunning pieces, including reversible swimwear such as the one-piece Nice and the Eze bikini. Complementing the swimwear are versatile separates like the Cannes Top, Cassis Pants, and chic skirts such as Albi and Grasse. For those seeking effortless sophistication, the collection also includes two dresses: the Marseille and Arles. (see more collection here)

Inspired by the South of France's summer charm, La Belle Vie reflects Melle’s unique aesthetics, drawing from her experience in luxury retail at DIOR, Valentino, and VOGUE. With over 170k followers on Instagram and TikTok, Melle’s distinctive style bridges high fashion and approachable luxury, perfectly aligning with KEROKOO’s vision.

To celebrate the launch, KEROKOO and Melle will host an intimate gathering on November 26th at Cork & Screw Country Club, Senayan. This exclusive event will bring together friends and fashion enthusiasts from the KEROKOO and Melle communities, offering a first look at the collection. Inspired by the joie de vivre of South of France summers, the event aims to create unforgettable memories and highlight the spirit of La Belle Vie in every piece.

Join us in embracing “the beautiful life” with KEROKOO x Melle’s La Belle Vie collection!